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Archive | April, 2018

7 Tips to Better Blogging

Blogging is a great way to grow your business and brand. Here’s 7 tips to blog better…

7 Tips to Better Blogging

Use images. People are more likely to read your post if there is an eye-catching image to go along with it.

Break your content up. Use a big headline, sub-headlines and short paragraphs to make it easy to read.

Reply to comments. It shows you’re paying attention and you care, which will get more people to comment. Plus, it’s the right thing to do.

Comment on other people’s blogs that are in your niche. This can drive traffic back to your blog.

Use a P.S. as a call to action. Sometimes when you sell within a post, it annoys people. But no one is upset at a P.S. at the end that says, “Hey, go check out my related product here.” In fact, most people appreciate that.

Link to relevant posts. You can do this within your post or at the end. Adding additional value to your blog posts by linking to related and supportive content can make your posts more valuable to others – which is the real goal of blogging.

Share your blog content. Let your list know you just put up a post, and share it with social media, too.

Apply these 7 tips to your blogging to create more value and engagement in every post!

How to Start Using Empathy and Emotion to Double Your Sales Overnight

What if you could get 5%, 10% and maybe even 15% conversions with mediocre sales copy? You can, but there’s something you’ve got to do first – you’ve got to build trust, likeability, credibility and loyalty with your prospects.

How to Start Using Empathy and Emotion to Double Your Sales Overnight

People buy on emotion. In fact, if you ask someone a day after they read your sales letter what it said, they might have trouble telling you. But if you ask them how it made them FEEL, they’ll have no problem remembering.

When you build a personal connection with your prospects, you’re simultaneously building trust and likeability with them, too.

Imagine someone is standing next to two people; a stranger and a friend. Who are they going to listen to? The friend, of course, because they don’t know this stranger and don’t know if they like them or trust them.

The first thing you want to do is give people room. Imagine they’re physically walking into your website to look around, and you POUNCE on them with your latest, greatest offer.

What are they going to do? Most likely run right back out the door.

But what if you tell them to look around, feel at home and browse at their leisure?

They relax. And they browse.

They read your latest article, and they’re impressed. You know what you’re talking about AND you come across as being friendly, personable and approachable (Hint: Think of those three adjectives next time you write ANYTHING for your readers.)

They go to an article on traffic.

Ah-ha! Now you know they’re interested in traffic.

Why not offer them a report or email series on getting more traffic? It’s free, and it will be a tremendous help to them.

What are you doing here? Building rapport while being helpful. You’re still not selling anything.

You don’t build rapport with someone by bragging about your product the moment you meet them. Instead, you want to focus on making a positive emotional connection or bond with your prospect.

And you can do this by:

  • Empathizing with their problem
  • Showing you understand their problem or challenge before you ever talk about solutions or product
  • Showing some of your own personality
  • Validating their thoughts and emotions
  • Making a commitment to help them, regardless of whether or not they buy

If your presentation makes your prospects feel good, respected, listened too, validated and intelligent, then they will buy from you.

Heck, you won’t be able to stop them from buying from you.

This is easier done in person than over the internet, but we still have tactics we can use to make people feel understood and right at home.

For example, let’s say you’re on my website. You’ve already read my article on generating traffic, and you gained some good tips and the feeling that I know your frustrations and challenges.

Then you see is this:

“What if I show you exactly how to do double your traffic and triple your sales this month, even if you don’t buy my course today?”

Gee, would you be interested? It’s hard to imagine someone interested in generating traffic and making sales wouldn’t be interested in that offer.

Other things you might say to your prospects to build rapport and build that connection…

  • “Wouldn’t it be nice if…” (Insert their dream here. For example, “Wouldn’t it be nice if you could turn on traffic as easily as you turn on the water in your kitchen sink?”)
  • “Have you ever dreamed of a world where…” (insert their fantasy here.)
  • “Are you tired of false promises? Me too…” (insert personal experience here.)

You can also empathize with them and validate their feelings…

  • “If you have trouble with ___, you’re not alone.”
  • “If you’ve failed in the past at ___, it’s not your fault.”
  • “Are you tired of guys who act like jerks getting all the dates?”
  • “Are you tired of people dumber than you, getting richer than you?”

Open ended questions are super powerful at completely bypassing a person’s skepticism.

For example, if we say, “This course shows you how to quadruple your traffic and sales in 30 days,” the prospect is likely to be highly skeptical of that claim.

Wouldn’t you be?

But if you say, “Wouldn’t it be nice if there was a simple way to quadruple your traffic and sales in 30 days?”

Now the prospect is imagining what that would be like, instead of thinking it’s not possible. They are becoming emotionally invested in what you’re saying and in the offer itself.

Another way to connect with your readers is to see how many times you can use the word, “you,” within reason.

Instead of saying, “This keyboard makes typing so much faster and easier,” you might say, “With this keyboard you’ll be typing much faster, with fewer embarrassing mistakes that would otherwise make you look bad to your readers.”

Instead of saying, “With this product, people can achieve this and this benefit,” you’ll say, “With this product, you will be doing __ and you’ll even be enjoying __.”

Look through your text, and anyplace you see words like, “it,” “this” or “the,” try replacing them with words like, “you,” “your” and even “I.”

Yes, it’s okay to talk about yourself.

“The first time I used this product, I immediately saw a big difference in how ladies responded to me, and you will, too. Just imagine when you walk into a bar and every lady there turns to look at you…”

Finally, you can persuade readers simply by restating their own opinions and feelings.

Again, this is easier to do if you’re speaking to someone in person, but it’s still possible to do it online, too.

You simply need to know your customers. Why are they interested in a product like yours? What do they think is important? What are they trying to achieve? How do they feel about this issue? What are their passions? What are their pains? And so forth.

Then echo what you know about them back to them.

By validating your readers’ pet peeves, concerns, challenges, feelings and so forth, you’re creating a strong bond of likeability and trustworthiness that your competition won’t have.

“If you still haven’t lost the weight yet, it’s not your fault. Overworked and chronically tired mother of three discovers the scientific secret to automatically losing a pound a week with no restrictive diet and no stupid exercise regimens.”

The first sentence is validation – of course it’s not their fault, and they’re thrilled you’re saying that. The second sentence is relatable and believable – overworked, tired mother, losing one pound a week, with no stupid dieting or exercise.

No doubt, you can do better.

The point is, rather than slapping your readers upside the head with your latest greatest product – why not build rapport first?

Show them you understand them, you’re on their side, and your motivation is to help them first and make a profit second.

This alone should contribute to a big jump in your conversions.

Subject Line Troubles? Go Negative

This may or may not work for your list, but…

Subject Line Troubles? Go Negative

It can be effective for most marketers.

If you’re not getting the open rates you seek, try using a negative headline.

For example, instead of…

You’re going to love this product

This works amazing and even does the dishes

Having an awesome day, here’s why

Try something more like these:

You’re going to hate this product, here why…

This SEO product sucks (it won’t even do the dishes)

She was having a REALLY bad day (and then it got worse)

Of course, they’re going to ‘hate the product’ because it does a lot of the work for them, and now they have nothing to do.

The SEO product sucks because ‘it said it does EVERYTHING,’ but all it does it get your site to Page 1.

And she’s having a really bad day, and it’s not even her fault, because… (You fill in the blank.)

Try using a negative headline of your choosing in 10% of your emails, and then compare open rates and clickthrough rates.

You might get some very positive results.

#1 Email Marketing Tip to Increase Sales

How do you make more sales from your email list? The answer is so diabolically simple, most marketers poo-poo it and look for a harder answer.

#1 Email Marketing Tip to Increase Sales

If you want to connect more with your list, get them to open more of your emails and click more of your links…

…and if you want them to BUY your stuff, here’s what you do:

Email them once a day, every day.

That’s it.

They need to hear from you once a day or they’re going to forget who you are. True, they won’t open every email, but that’s okay. As long as they’re opening some of them, then you’re doing your job.

Did you know that emailers who email once per week or even once per month tend to get more spam complaints than those who email every day? That’s because their readers have forgotten who they are or how they got on their list.

The more your readers hear from you, the more chances they have to get to know you, like you and feel like they are part of your tribe.

And yes, there will be some sorting. As people get to know you better, some of them won’t like you or what you say. They’ll unsubscribe. And that’s okay.

You only want to talk to YOUR tribe. Just remember to email them every day. I’ve seen marketer’s sales double and triple simply by sending out more emails.

How to Write for SEO Without Going Crazy

When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too.

How to Write for SEO Without Going Crazy

There is one theory that says you shouldn’t. After all, if you start focusing on SEO, then you won’t be writing the best content possible for your audience.

But is it really and either/or type of situation? It would be nice to get free Google traffic from your articles and blogposts without going crazy about how to structure your writing, what to add and what to leave out.

With that in mind, here are a few tips from the pros on how to do exactly that:

1: Your Writing Needs to Be Excellent

The content should be unique, high quality and written to professional standards.

Do this, and Google will likely reward you.

If any part of you is interested in buying those spun articles that were prevalent years ago – don’t even think about it. Don’t even consider using them simply to pad out your website – Google will look for them, Google will find them, and Google will penalize you for them.

(This sounds like a Liam Neeson movie…)

2: Longer is Not Necessarily Better

One popular strategy is to write a longer, more in-depth piece than anyone else. But it’s never that simple.

If you look at the webpages that have you beat in the SERPs right now, you can see for yourself how good they are and how long they are. But are they well-written? Do they answer the questions that customers are having? And do they understand what searchers are looking for?

You might be able to beat them by being more succinct and to the point. If you can convey the information in fewer words without losing anything, then do it. Any searcher will tell you they’re after the info, not a super long article because they have nothing better to do with their day.

That said, don’t write short just for the sake of fitting onto a mobile screen. Shortchanging your reader isn’t going to cut it, so remember to tell the whole story.

3: Write for People, Not Bots

True, your grammar and style should be the best. If it’s not, get yourself an editor who knows what s/he’s doing – it will pay dividends in the long run.

When you’re writing, ask yourself who your audience is and what is their pain. If you can put yourself in their shoes, you can write a better piece that your audience loves.

4: Use Good Copywriting Principles

For example, write an attention-grabbing headline that is based on your best keyword phrase.

Use subheads to keep your reader involved.

Write in short paragraphs and short sentences.

Do your editing days after you do your writing – you’ll be surprised how much better you can make your writing if you wait awhile.

And get someone else to read your work – they’ll spot mistakes you missed.

5: Key Phrases 2018

Yes, these are still alive and well, thank you. But their use in digital marketing today has changed somewhat.

When you’re doing your keyword research, focus on your audience. How big is your audience, where are they, what do you know about their demographics and what should your content be about?

Get the answers right and you’ll know how to write your copy.

Don’t write according to something Yoast SEO tells you. Millions of people are already doing this. Instead, write according to the rules and advice here. And write for PEOPLE, not SEO plugins. You should start seeing better results.

6: User Experience Still Counts

An enjoyable read is a much better experience for your audience than some dry as dirt academic paper.

Likewise, having a page that’s easy to read and understand is crucial, too.

Make your headline big, your sub-headlines clear and easy to understand, and make sure your content is easy to navigate.

Bottom Line: Write with your READER in mind, not the search bots, and you’ll likely do fine (actually, much better).

Case Study: $5,000 Per Month and FREE List of Buyers

A friend of mine has been doing this for years, yet he’s the only one I’ve heard of doing it.

Case Study: $5,000/MO and FREE List of Buyers

Frankly, I think there is a ton of room here for more people to do the same thing, and maybe even in different niches, too.

In my friend’s case, he noticed a lot of these online memberships in the IM niche all had one thing in common: Regardless of what they were teaching, they all had to teach the basics, as well.

So if they were teaching how to do newsletters, or set up sales funnels, or how to blog, or whatever… they also had to teach how to setup a website, get hosting, use an autoresponder and so forth.

And it’s a real pain for these membership site owners to do this.

Not only do they have to make a big set of videos, but then they have to keep them updated as well.

Each time something changed – like Aweber added more features, or Hostgator changed things – the videos need to be updated. If they’re not, the members will flood the help desk with questions and frankly be unhappy.

My friend thought, ‘Why not help all of these membership site owners?’ So he created a membership FOR membership sites.

Yeah, pretty ingenious, I thought.

He creates all of these videos on how to do the basics of online marketing, and he keeps them up to date, too.

Then he sells access to his site to IM membership site owners. He charges a flat fee based on the number of subscribers, but he could also charge per member.

I think the flat fee might be easier to calculate each month, though, since it won’t always be radically changing.

He charges one price for 50 members or less, a bigger price for 50 to 100 members, a bigger price for 100 to 200 members, and the largest price for any amount of members over 200.

Of course, you can charge whatever you like, or make it flat fee for every membership site owner.

Now when someone joins any of those sites, they also get access to my friend’s site, too.

From the first month on, my friend was pulling in over $5,000 a month doing this. And once it’s set up, it’s simply a matter of updating videos when needed.

I think this model could work in a lot of other areas, as well.

For example, in the online marketing niche, memberships sites for social media, driving traffic and building funnels could all work.

You could also build sites in the health and self-improvements arenas, as well.

The membership site owners feature this extra membership they give to their members as a bonus, and it really helps with their sales, too.

Imagine someone is selling a diet program, and as a bonus they give a free membership to a comprehensive health site or exercise site or recipe site.

Or imagine someone is selling a meditation program, and as a bonus they give a free membership to a self-improvement site.

The possibilities are huge.

The membership site owners LOVE this because they don’t need to create nearly as much content, and they get higher conversion rates.

Their customers love this, because they get 2 memberships for the price of one.

And I haven’t even covered the best part yet… to access my friend’s basic online marketing site, every member has to register their email address to get the passcode.

This means my friend is automatically building a list of BUYERS for free. This alone is probably making him MORE money than selling the memberships to membership site owners.

Of course, my friend is very careful not to abuse the trust of his main customers, the membership site owners.

That’s why he sends out only great info to his lists, as well as promoting his customers other products to his lists, too.

For example, he gets new subscribers from Alex’s membership program, and then promotes Bob’s product to Alex’s customers, and Alex’s product to Bob’s customers. Not the membership sites, but related products.

He’s very up front about this, and his membership site owners love it because they get more sales, too.

This is a truly win, win, win idea that can be used in many different niches. And as far as I know, very few people are doing it yet.

Re-Target Your Niche to Maximize Profits

When you enter online marketing, you’re told to pick a niche.

Re-Target Your Niche to Maximize Profits

And you’re told that health, wealth and relationships are the big three. Pick a subniche in any of these, and you’ll likely do well.

But what if you want to do better than “well?” What if you want to dominate your market?

The first people into the big three markets had it easy, since there was ton of demand and very little competition.

Those who followed had it tougher.

And today, while the demand is still there, the competition can be brutal.


Unless you continue to niche it down.

Markets (heath, wealth, relationships) are saturated.

Sub-markets (weight loss, forex, dating) are saturated.

Which is why you’ve got to specialize even further.

Study the competition and the processes they use, and then create your own market.

Here’s how:

1: Audience and Slogan

Your first step is to choose your audience and then target them with the right slogan – a slogan that promotes change.

If you look at recent American presidential campaigns, you’ll notice a trend:

George Bush Sr’s slogan – “A Proud Tradition”


Bill Clinton’s slogan, “Time to Change America”

John McCain’s slogan, “Country First”


Barack Obama’s slogan “Change we Need!”

Hillary Clinton’s slogan, “Fighting for Us” and “I’m With Her”


Trump’s, “Make America Great Again”

All three of the winners talked about change.

Why? People want change. They are dissatisfied, which is why they will buy into your message and your products, IF you can show them that doing so will create the change they seek.

Ask yourself what will get your tribe excited enough to follow you.

2: Setting Your Audience’s Hair on Fire

Next, issue a challenge to your audience – one that gets them fired up.

What is it that your audience wants?

To look 20 years younger and make their friends crazy jealous?

To get six-pack abs without the gym?

To strike it rich in six months with cryptocurrency?

Issue a challenge to your audience that sets them on fire with enthusiasm.

3: Create Your Tribe

By making your audience feel like they are part of a tribe, they will self-identify.

Look at the CrossFit people – they are diehard fans because they identify as part of the CrossFit tribe.

Brand your business AND your audience.

4: Create an “Us vs Them” movement

This could be a manifesto your tribe can rally around, or an actual movement of us vs them.

If you look at American politics, you see this tactic being used every single day.

5: Don’t Improve Them – Switch Them

People don’t want to lose weight – it’s hard and they’ve already failed a bunch of times. Plus, who wants to admit they’re overweight?

But people do what a new opportunity.

So give them status. Show them how they can have a brand new billion dollar body – not just a 20 pound weight loss.

This is a new discovery for them, making it fun and exciting. Plus, they don’t have to remember the pain of all their prior failures.

Once you switch them to your brand, pile on the new opportunities within the opportunity you initially switched them to.

These steps make the difference between a $100,000 business and a 7-figure business.

How Free Pays for Itself in Your Marketing

I’ve noticed marketers who are moving the free line all the way to, ‘never.’

How Free Pays for Itself in Your Marketing

They no longer give away anything for free, and might even go so far as to actively discourage freebie seekers.

While I understand the sentiment behind this, I’m not sure I agree. True, it can get discouraging if it seems like your lists are only interested in what they can get for free.

You work hard to create your products – why in the world would you give away your best stuff?

The answer is, you wouldn’t, of course. Not unless it leads to a bigger upsell of some kind.

But removing all the freebies from your funnels is, in my opinion, a big mistake.

Take a look at the marketers you follow – aren’t these the same ones you purchase products from, with or without a fancy sales letter?

So why do you follow these people and buy their recommendations? Odds are it’s because you discovered them through a free offer of some sort, like the kind you get in exchange for your email address.

You read their free report or watched their video or listened to their podcast, and you found out you like and trust them. You wanted to see what else they offer, and so you opened their emails, read their blogposts, and started buying their products.

Frankly, I think your freebies are your best sales letters. They tell your future customers what to expect from you and give them a reason to keep coming back for more, whether it’s free or paid.

Take a cold customer who doesn’t know me, give them my very best sales letter, and it’s really questionable whether they will buy or not.

But give me a customer who has read my free reports and come back, and I’ll show you a sale – with or without the fancy sales letter.

Furthermore, because I do offer free products first as a way of introducing myself and my business, and offer paid products afterwards, my retention rates are higher and my refund rates are lower.

In my opinion, the freebies we offer our prospects can be our very best selling tools.

How to Make [SERIOUS] Money Giving Away Courses

Can you earn $5,000 to $10,00 a month giving away what other marketers sell?

Give Away

Actually, yes! I love this because it’s simple and will work in a variety of niches.

There’s this gal in the investment market who gives away her course. Mind you, it’s a great course, complete with videos, pdf’s, and a ton of actionable information.

People would pay good money for the course, but she advertises it everywhere for free.

She uses very professional looking ads, banners and landing pages to give away this free system.

All people need to do is hand over their name, email address and physical mailing address.

I suspect she sells her customers’ info to mail order businesses as well, but that’s not where she’s making the money mentioned above.

And of course she’s building her mailing list so she can promote other products, as well.

But again, that’s not where she’s making the money mentioned above.

In order to start investing, people need a trading account. And the trading account she recommends in the course pays her a commission for every person who signs-up… a fairly hefty commission, at that.

This business model could be expanded to many other niches as well. Simply find something that people need – preferably something they pay for on a monthly basis – and then create a product that leads them straight into buying that product or service, and give the product away for free.

No real selling is involved, and you can make not one, but multiple different income streams simultaneously.

This Newbie IM Mistake Keeps You Broke

I’ve seen this time and again.

This Newbie IM Mistake Keeps You Broke

Someone builds a nice little site, or product, or some sort of residual income stream.

Then they spend their time tweaking it and trying to increase the income from it. They’re good at SEO and so they tweak and tweak and tweak to make the most money possible from that asset.

Good so far, right?

But there comes a point of diminishing returns. The site or product or whatever is making $1,000 a month.

And after hours and days and weeks of tweaking, the site is now making $1,100.

But here come the monthly bills (mortgage, car, insurance, etc.) and the bills are far more than $1,100. So, what’s a marketer to do?

Sell the asset, of course. You might get $3,000 to $5,000 for this asset, depending on what it is and so forth.

Now they have the bills paid and maybe go on a bit of a spending spree, but no asset and no residual monthly income.

Of course now they have to do it all again – build an asset, tweak it and wind up having to sell it to pay bills.

Did you spot the mistake? It’s hard to miss.

If the marketer had spent just enough time testing and tweaking…

…And then moved on and REPLICATED the process…

S/he would then have TWO assets each creating $1,000 a month in residual income.

Then rinse and repeat. Building one asset a month, that’s $6,000 a month in residual income after six months, along with assets totaling maybe $18,000 or a lot more.

As you’ve already guessed, the point is that while you do want to test and tweak whatever it is that you’re doing online, you don’t want to make a career out of it.

Optimize it the best you can as quickly as you can, and then replicate the process and build another one, and another one, and another one…

In the above example, our marketer could have started selling one asset (product, site, etc.) per month after six months or a year, to again greatly increase their monthly income.

Selling these assets before their life cycle ends can be a great idea. After all, it’s hard to sell a product or site once it’s no longer making money.

Do what you need to do, but don’t make a career out of making a few extra dollars while leaving loads of money on the table.

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